The product needs to be attractive (no less than
for some reason), have the ability to do what it's designed to do reliably
and also have a unique selling point. When a marketer matches what they feel will likely be an incredible product
without first testing the assumptions you will find there's greater probability of failure. Food consultants, food scientists
and food technologists are facing huge dem
ands from the growing food industries that have to deal
with pressures of offering new food products in a more seasoned style meeting the top needs of consumers of the food industry.
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devlin
