[其他] A Synopsis Of Significant Digital Media Findings In 2020 . Tip#79

The coronavirus pandemic has seen significant increases in news consumption in mainstream media across all the countries in which we've conducted our surveys in. Television news as well as online sources have experienced significant increases. Television has become the main source of information for many people, offering temporary relief from the ongoing decline. Lockdowns have made it hard to distribute newspapers printed on paper. This has accelerated the transition to a digital future. Although the number of people who use social media and other online platforms has significantly increased in many countries but lockdowns have had a negative impact on their consumption. WhatsApp saw the most growth in the last year, with an increase of approximately ten percent in some countries. More than half (51 percent) of the people surveyed utilized an open or closed online group to connect, share information or participate in a local support system.

In April 2020, the level of trust was fairly good across all nations regarding media coverage of COVID-19. It was comparable to the national governments, and much more than individuals in politics. Concerning COVID-19 data, trust among media was twice as high on social networks, messaging services, and video platforms as the media. From our wider dataset taken in January, Global fears about misinformation persist. Over half of the global sample was concerned about the news on the internet, even before the coronavirus crises. The US political system is the most often cited source of misinformation, though in some nations - like the United States - people who identify themselves as conservatives tend to blame the media - in an 'pick-your-side' mentality.

Facebook is thought to be the most effective channel for spreading false information almost everywhere but WhatsApp is believed to be more accountable in certain regions of the Global South like Brazil and Malaysia.

In our poll conducted in January across the globe less than four out of 10 (38%) said they trust most news the majority often - down four percentage points from the previous year. Only 46 percent of the respondents reported that they trust the information they receive. Public broadcasters are witnessing their support eroded by political partisans of both the right- and left-leaning side due to the growing political polarisation and uncertainty. Despite this, our survey finds that the majority (60%) still favor news that doesn't have a particular opinion and that only a small minority (28%) prefer news that shares or reinforces their views. While partisanship preferences have slight grown in America since 2013 however, the majority of Americans are still in favor of news that is neutral or objective.

A majority (52 percent) prefer media to focus on false statements made by politicians (29%), as they adjust to the changing ways of communicating. People are less comfortable viewing political ads on search engines and social media as they are with television ads. Most people (58 percent) prefer having platforms that block inaccurate claims, even though it means they are the ones who make the final decision. In a range of markets, we have seen significant growth in the payments for news online. These include the United States (20%) and Norway (42% (+8). We also saw smaller increases in some other markets. It is crucial to remember that online news is accessible to the majority of people across all countries. Some publishers might have experienced a coronavirus-related bump.

The subscribers appreciate the exclusivity and quality of the content. Subscribers believe that they receive more information. But, many are content with the news that they get for free. We also observe a high percentage of non-subscribers (45% in the USA and 50% here in the UK) who claim that they were not convinced to pay. The countries that have more payment rates (e.g. Norway and the USA, where a greater percentage of subscriptions go to big national brands, it's a third and half respectively. However, in the two countries mentioned above, an overwhelming majority of people now subscribe to multiple publications and often add a specialist or local publication. For radio din judetul Alba a Romanian commercial radio station, they offer a format oriented on 60% news from all fields and 40 percent music. In their current programme range the principal elements that draw the attention of the audience who are over 30 are covered: news programming from the county, specialized programs and talk shows. People who are interested in news, contests , and interviews however, they are also attracted to cultural shows as well as debates, entertainment and music.

Many countries are the most reliable source of news on a particular area or town. In actual fact 4 out of 10 (44%) of all weekly visits are provided by local newspapers. However, we see that Facebook and other social media platforms are being used by nearly one-third (31%) for local information and news, placing more pressure on businesses as well as their business models. The access to news is becoming more common. Nearly half (28 percent) of all nations prefer to read news via apps or websites. Generation Z (those between 18-24) prefer social media over websites and apps. They have a lower relationship to websites and apps, and are twice as likely to be more inclined to read news on these platforms. News consumption on Instagram has nearly twice as high for all age groups since the year 2018 and is set to beat Twitter in the coming year.

To stop the trend of switching to various platforms, publishers have been trying to establish direct relationships with consumers via mobile and email alerts. The United States sees nearly one fifth of the American population receiving news emails on a weekly basis (21%), and almost half of those access it as their primary source of news. Northern European countries were slow to adopt news email channels. Finland has only 10 percent of people who are using email news. The number of users of podcasts has increased significantly over the last year, though coronavirus lockdowns may temporarily reverse this trend. In all 50 countries, half of the people who took part (50 percent) claimed that podcasts give greater depth and understanding of information than other media. Spotify has overtaken Apple Podcasts to become the number one podcast app in a variety of markets.

In the overall picture, nearly seven out of 10 (69 percent) consider climate change an urgent issue, but in the United States, Sweden, and Australia a significant minority dispute this. This group is typically right-wing and older. The younger groups can get more climate-related information through social media and by following activists like Greta Thunberg. Amazon Echo and Google Home as well as Google Home, both voice-activated smart speaker devices, continue to grow rapidly. Their use for any purpose has increased by 14 percent to 19 percent (UK), 7% to 12 percent in Germany, and 9 to 13% South Korea. But, news consumption remains in the low range across all markets.